Online shopping is becoming more and more popular each year as people embrace the convenience, selection, and low prices available when shopping online. In this article I speak to some of the pros and cons of online shopping.
There is something to be said for walking into a physical store and being able to see, touch, and easily ask questions about a product. One could argue that brick and mortar shopping is a more engaging experience, often filled with background music of some sort, along with the sights and sounds of other customers and clerks available to provide assistance when needed. Different products can be compared side by side with very little effort. One benefit of brick and mortar shopping is its organization, which allows one to locate the right department and the right shelf pretty easily. Everything the store offers is made available via a layout of straight-forward, logical departments. Online sites provide an organizational layout and text search capability, but this different way of locating a product of interest is one online shopping difference that takes some getting used to. Other benefits of brick front shopping is being able to get out of the house, exercise a bit, breathe some canvas rucksack outdoor air and avoid cabin fever (this type of activity was quite important in the winter when I lived in Chicago).
People that are cautious in nature might find certain features of online shopping a bit hard to get used to, such as getting acclimated to what would be the equivalent of searching for merchandise with tunnel blinders that only permit a very narrow view of what is directly ahead of one’s eyes. Brick and mortar stores are physically arranged to make it more probable that certain items will be seen more than others. Online stores also provide focus on certain products over others. Most websites contain product descriptions, but the descriptions can be either too general or too detailed, making it difficult to compare two or more products on their features. If the shopper has a question that is appropriate for a human being such as a clerk in a store, where does the online customer go to ask the question? There is something lost in not having an informed person available to provide an immediate answer. Many popular online shopping sites now provide customer reviews-independent reviews provided by customers that have bought each product. These reviews go a long way toward providing enough detailed information about a product so one can determine whether or not to purchase it.
In the USA online shopping malls and websites address the limitations found in the online shopping process by offering near enough to a no-questions-asked return policy to ensure the happiness of the online customer. Even so, one downside of online shopping is having to wait to obtain the product, depending on whatever mode of shipping is selected. If a product needs to be refunded or returned for whatever reason, there’s the inconvenience of returning the product. This often involves a phone call and trip to the local post office, after which one waits again to either receive a replacement or refund. Compare this to just running the item and receipt back to a local brick front store and having either a refund or an exchanged product in hand within a few minutes.
Let’s talk about security. In a physical store, cash can be used, and if a debit or credit card is used the shopper gets to see who processes his or her card. Also, one is usually not required to provide personal information such as a name and physical address. Not so with online shopping, as the item must be addressed and delivered to a person at an address. Cash cannot be used online, so what entity processes the card and captures the personal information over the web? And how well is the personal information protected? One way to greatly reduce risk when shopping online is to use virtual credit card numbers. These numbers are provided by credit card issuers such as Citi and Discover, and can be used only once, so even if the credit card information is captured by some other entity during the transaction, it cannot be used to complete a second purchase. I use virtual credit card numbers when I shop online, and I highly recommend this practice.