INTRODUCTION
It’s been the truly amazing trip. I’ve been within the video and multimedia system production business due to the fact 1981 and inside my 30+ decades in the commercial, I’ve noticed some absolutely outstanding leaps in the industry. To put video in historical perspective, it was only 22 years before I had taken the plunge in to professional video of which Sony, Matsushita, Toshiba, and JVC released helical-scan recording, that is the method applied since to report on video recording recorders. It took almost the entire succeeding 22-year span to get these helical check recorders into typically the home.
When I started in online video production in 1981, consumer video recording was in its infancy. 活動製作 did not really have a VCR. VHS was even now battling Betamax (what’s that?! ) intended for supremacy in the home video structure wars. Tape (huh? ) was the staple of business and advertising video clip production and 2″ “Quad” machines (what?? ) were what the “real” transmitted studios used for their utmost quality updating and studio function. Field cameras competent of producing the best broadcast-quality photographs cost more as compared to most houses at the time. (And now these have got been surpassed within quality by modern-day consumer camcorders. ) The CD-Rom got not yet appear on the picture, and internet work with was years absent. Compressed video plus streaming on web site sites were hardly the proverbial “figment” of someone’s imagination. DVDs? HDTV? You’re kidding!
Yet inspite of the incredible technical advances on the many years, many things have got remained constant. The requirement to capture and keep audience interest, tell a story, and accomplish one’s objectives were all important to effectively interacting then, and continue to be so today.
And as technological progresses have brought affordable high-quality video and even multimedia into the arms of the neophyte, the need to be able to use them “correctly” has remained. Merely because you then have a fresh paint brush, it doesn’t help to make you Rembrandt!
Let’s take an appear at some associated with the mistakes nevertheless made in work environment corporate video in addition to multimedia programs:
The 8 Mistakes Going to DOOM Your Corporate Video or Multimedia Project:
MISTAKE 1 ) DON’T BOTHER TO DISTINGUISH YOUR AUDIENCE (OR TO CONSTANTLY KEEP IT IN MIND)
This is the first and foremost rule of making virtually any kind of sales and marketing communications program, yet it is amazing how often it becomes violated. This rule is certainly not unique to online video or multimedia encoding. In all forms of audio and visual communication, it truly is essential to develop an accurate definition of the particular target audience instructions and remember this.
Market research firms and departments devote huge amounts of dollars each year to find out who will receive a message so that suitable product placement, marketing and promotions could be done. Plus it is cash well spent.
But we often discover companies approaching their own video and/or multimedia system projects with a new “Ready, Fire, Aim” approach. Each uses the shotgun if a rifle is called with regard to. They try to be able to appeal to a number of audiences with the hope the system will serve numerous purposes. Remember, if you try to appeal to everybody, you appeal to nobody.
Although the same simple program can be applied for different viewers, it is recommended that different variations or versions be developed for all those different groups. It’s a simple issue to re-edit or re-narrate portions involving a production. However , efficiency demands that this is planned right from the start involving the project.
So remember to program the project using your audience inside mind. Know what their level of expertise or encounter is with the subject. This will prevent the problem associated with shooting lacking (e. g. wasting their time showing or even telling them some thing they know) or even too high (losing them because you assume a level of expertise that they haven’t yet attained).
MISTAKE 2. AVOID PRE-DETERMINE YOUR TARGET
This goes hand in hand with the first item. In improvement to knowing who you are talking to, an individual need to be aware of what you would like them in order to do or feel after the software has been delivered.
Whenever possible, the goal should be quantifiable. It is certainly easier to estimate results in typically the area of training. Like any good training professional knows, pre- and post-training evaluation tests can know the results regarding a training program.
Similarly, with regard to potential or sales and marketing communications, detailed testing in addition to statistics can end up being gathered about task awareness and attitudes before and right after the presentation regarding the overall process package. But every single of those probably aren’t the normal desired results – the true goal will be pumping up typically the sales figures.
Because in training, it really is desirable to gauge the effectiveness the product sales or communications course has in gathering the stated aims.
There is the problem, however. Dimension of the specific impact of typically the video or multimedia program is challenging, since the production is typically not utilized in isolation. As an alternative it is typically part of a package of other substance delivered in line with the movie or multimedia software.
Ideally, we would likely like to imitate large consumer companies, where extensive marketplace research provides outlined analysis of certain advertising and marketing techniques. They will isolate the consequence of specific components of a general brand marketing method, such as. But this kind of requires a comprehensive historical background and a really large sample dimensions to help isolate variables and create causal relationships.
On the other hand, it is more challenging inside the business-to-business global.
B to M companies rarely experience the historical info to statistically isolate the cause and even effect relationships of individual marketing pieces. This is compounded because a new product or service launch is often in which we see the particular merger of these packages of video, trade show sales space, collateral and business publication advertising. This renders historical evaluations largely irrelevant.